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And She Spoke

An insider’s peek into the strategies and mental resilience it takes to create and run six- and seven-figure online businesses. As women entrepreneurs, only 2% of us will ever earn a million dollars. We’re on a mission to change that statistic by chronicling our journey and sharing our proven playbook.

Online Strategy, Technology Jennifer Barcelos Online Strategy, Technology Jennifer Barcelos

Marketing Predictions for 2023

From Elon Musk’s disastrous Twitter acquisition to unnerving advancements in artificial intelligence technology, there has been no shortage of bizarre news stories vying for our attention over the past few months. And if there’s one thing 2022 taught us, it’s that we should be prepared for anything (no matter how weird it may be).

Despite not being blessed with the power of premonition, we wanted to spend this episode sharing our marketing predictions for 2023 (along with what we’ll be doing to adapt our marketing strategies for the coming year).

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Online Strategy Jennifer Barcelos Online Strategy Jennifer Barcelos

How Systems Prevent Burnout

Today on the And She Spoke Podcast, we are giving you our pro tips on what you can do to prevent burnout. In this episode, you’ll hear about how modern life is causing us to live unnaturally (and why that contributes to overwhelm).

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Online Strategy Jennifer Barcelos Online Strategy Jennifer Barcelos

“List-Love” Launch Debrief

In this episode of And She Spoke, find out what happened when we launched our List Love Bootcamp experiment! Was it a hit or miss? Tune in today to get the full debrief of how this launch went from dreamy concept all the way to "that could have been better" completion, with valuable lessons learned along they way. You won't want to miss it so join us now and let's dive right into uncovering its successes and failures together!

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Online Strategy Jennifer Barcelos Online Strategy Jennifer Barcelos

Top Online Business Trends In 2022

Running an online business can be draining. Especially in a global pandemic. If you spent most of last year glued to the screen, working 13 hours a day, and wading through the digital noise, you aren’t the only one. 2020 and 2021 were not kind to entrepreneurs. But with a new year comes a fresh perspective. And one big trend that we stand behind for 2022 is digital minimalism. So, if you want to hear our in-depth takes on the trend (and how you can apply it to your own business), as well as our input on several huge 2022 business trends, this episode is for you!

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Online Strategy, Female Founders Jennifer Barcelos Online Strategy, Female Founders Jennifer Barcelos

Michelle Murphy and the A-Z of Filing Trademarks

This episode is short, sweet, and chock full of useful information for any new entrepreneur. Michelle breaks down the legal nitty-gritties of running a business in easy-to-understand tid-bits so you can walk away with important knowledge on how to protect yourself for a rainy day! Michelle is a small business attorney with a specialization in trademarks. Since opening her own practice in 2019, she’s worked with hundreds of female entrepreneurs to help them file and manage their trademarks and protect themselves legally.

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Female Founders, Online Strategy Jennifer Barcelos Female Founders, Online Strategy Jennifer Barcelos

Katie Hunt and the Pros and Cons of Product-Based Business

In this episode, we’re discussing the ins and outs of product-based business with the incredible Katie Hunt. Katie discusses her own journey from small stationery store owner to business strategist, how the landscape for product-based business has changed over the past ten years, what you need to know if you’re looking to enter the market, and more!

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Female Founders, Online Strategy Jennifer Barcelos Female Founders, Online Strategy Jennifer Barcelos

Christina Scalera and Creating a Great Digital Product

In this episode, the founder of the 7-figure, award-winning digital download store The Contract Shop, Christina Scalera, takes us through how to create a great online shop, her opinion on selling digital downloads vs courses, how to price your services, how to turn your service-based business into an online store, and so much more!

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Online Strategy, Female Founders Jennifer Barcelos Online Strategy, Female Founders Jennifer Barcelos

Brett Larkin and becoming a Yoga Icon on YouTube

Every entrepreneur has that ‘aha’ moment. And for Brett Larkin, one of YouTube’s finest yoga teachers, it came on the drive back home from a YouTube creator conference in San Bruno, California. Working in the video game and tech industry for years, Brett had always been a staunch believer in the power of the online space. In fact, one of the most impactful yoga classes she’d ever taken was a virtual one she streamed from a tiny hotel room in India in 2012.

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Online Strategy, Female Founders Jennifer Barcelos Online Strategy, Female Founders Jennifer Barcelos

Jenny Gaither: Building Momentum through Movemeant

All around us, businesses are changing due to COVID-19. The pandemic is forcing us to pivot, to really take a look at ourselves, reflect, and ask what can be a pretty scary question: ‘Why am I doing what I’m doing?’ Jenny Gaither, our guest for today, is no different. Like so many women we know and admire, Jenny wears many hats — she’s a business and life coach, a SoulCycle instructor, and the founder of ‘The Movemeant Foundation’ - a non-profit organization that uses the power of movement to teach young girls to be more comfortable in their own bodies.

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Female Founders, Online Strategy Jennifer Barcelos Female Founders, Online Strategy Jennifer Barcelos

Casey Erin Clark and Voice Positivity

When you think of a leader, what voice immediately comes to mind? A cisgender, white, male news anchor? A politician? Or a popular old- Hollywood actor? Culturally, these male symbols have been associated with leadership and authority. And that extends to their voices too. So what does this mean for those whose voice varies greatly from this definition of authority? In other words, what does it mean for women? Actress and singer Casey Erin Clark started Vital Voice Training to help change the conversation around what women are supposed to sound like to be taken seriously.

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Online Strategy Jennifer Barcelos Online Strategy Jennifer Barcelos

COVID-19 and the Online World

It’s been a long few weeks. And full disclosure, they’ve been some of the worst for us and our business. We’ve had to process the fact that our partnership with our work, our business’s core values, and our day-to-day operations have been shaken up, maybe even permanently. All in the span of a few days. Our business has always stood for sustainability, digital artisanship, and slow growth. It’s what we’re passionate about and we’ve worked very hard for over the years.

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Online Strategy Jennifer Barcelos Online Strategy Jennifer Barcelos

Fighting Burnout with Boundaries

With more and more women getting into online business, we decided that it was time to have an honest conversation about what it means to grow an online business in 2020. Running an online business has its advantages: you can work when you want, where you want, while wearing what you want. But..there’s a downside.

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