Marketing Predictions for 2023
“Short form video content will continue to be a good way to get your ideas in front of people quickly, but I would not rely on those platforms to make you a dime.”
From Elon Musk’s disastrous Twitter acquisition to unnerving advancements in artificial intelligence technology, there has been no shortage of bizarre news stories vying for our attention over the past few months. And if there’s one thing 2022 taught us, it’s that we should be prepared for anything (no matter how weird it may be).
Despite not being blessed with the power of premonition, we wanted to spend this episode sharing our marketing predictions for 2023 (along with what we’ll be doing to adapt our marketing strategies for the coming year).
We kick things off by unpacking how the latest developments in AI writing tools are set to disrupt the internet; we examine its strengths and weaknesses before explaining why you’ll still need talented human minds to create copy that sells. Next, Twitter’s uncertain future gets teased apart before we discuss how Instagram Reels, TikToks, and other short-form content should factor into your overall marketing strategy.
Finally, we share our thoughts on the influencer economy, why most of us are disillusioned by it, and how it needs to change.
If you’re feeling uncertain about 2023, you are not alone. Join us as we take the time to cover some of our most pressing marketing concerns and why we predict 2023 will be an excellent year for online businesses!
Here’s a sneak peek of what we discuss:
Tune in to learn about our marketing predictions for 2023.
Why unique and memorable copywriting will be crucial for entrepreneurs.
How AI writing tools are expected to disrupt online writing.
Why AI writing tools are not (yet) equipped to create copy that connects with your audience.
The crowded nature of online marketing and how to create copy that stands out.
Why your content needs to have a distinct and recognizable point of view.
Why you shouldn’t expect Reels, TikTok, and short-form video content to earn you money.
How short-form video content should factor into your overall strategy.
The current state of the influencer economy and how we expect it to shift in the coming year.
Trends we’ve seen in webinars and why it’s time to shake up the medium.
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Resources:
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