Thinking about THINX: The Rise of Purplewashing
We’re a female-owned software company, and take a LOT pride in what we’ve built.
And we love supporting other woman-owned ventures, which is part of the reason we were both big fans of THINX. This was a product developed by women, for women, and it helped to change the public conversation about women’s bodies.
Good for women, and good for the environment? Consider us sold.
So when we heard about what went down with THINX and Miki Agrawal, we knew we needed to talk about it.
Investigative journalists did a little digging and found that both THINX underwear, and their work environment, were toxic.
As consumers, we felt duped. But as business owners, we were curious to see how this would pan out.
As female business owners, this sparked a lot of conversations about the ethics of branding, the reality of female-owned business, and why being female-owned doesn’t necessarily imply feminist.
Here’s a peek at what else you can expect:
The strict standards for female business owners
Cancel culture and the space to fail
Our main takeaways from THINX
Taking ownership of our failures
The ripple effect of the failure of one female-owned business
Can you be a feminist company and still be aiming for rapid growth?
Resources
Patriarchy Proof: Thinx and the Perils of Emphasizing Female Founders
A Culture of Failure: The Story of Elizabeth Holmes: Episode 119 of And She Spoke
This Week’s Joy:
We’re big fans of Taylor Swift as a person (‘Shake it Off’ is still the best advice ever) which is why this week’s joy and hustle are all about her!
We recommend watching Taylor’s NPR Tiny Desk concert, especially with your little girl if you want to show her what a great role model looks like.
This Week’s Hustle:
Seriously, we cannot get enough of Miss Americana, Taylor’s Netflix documentary. We love that we get to see Taylor evolve from this people-pleasing girl, to a woman who’s not afraid to speak her own mind.
Know Your Numbers
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What you focus on grows, so pay attention to your money.
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