Mary Shores and the Motivation of Trauma
Be prepared to have your mind blown and your perspective on the world changed.
Because that’s what happened to us.
Today’s guest, Mary Shores, is someone we’ve wanted to interview on And She Spoke for a long time.
Last year, Sandy was preparing to be a guest on Dr. Meghan Walker’s incredible Entrepology Podcast. While she was doing some research before her appearance, she stumbled across Mary’s episode, intriguingly titled ‘How to Get Comfortable Asking People for Money.’
She clicked on it and listened all the way through.
And promptly fell in love.
In huge part because of Mary’s story.
Very spiritual by nature, Mary also happens to own a multi-million dollar debt-collection business.
And those two are not mutually exclusive in her world.
Mary runs her business on the concept of ‘conscious communication’ - a groundbreaking system that she teaches businesses and individuals across the country.
She believes that the concept of debt-collection operates on fear and shame-mongering.
But her aim is to make people feel good about paying back their debt.
And through highly compassionate collections, Mary helps her clients free their debt burdens and thus reduce their karmic debt.
Which helps her feel lighter herself.
And a big part of how she does it is making sure she’s 100% aware of how she’s speaking to people, what words she’s using, and knowing exactly what kind of response they’ll elicit.
Mary also gets candid about some of the trauma she’s experienced: from being abandoned, to being out on her own at 16, to losing a child at 19.
She isn’t ashamed of her trauma nor does she try to hide it. On the contrary, she explains how it gave her the necessary perspective she needed for her business and how it lit that entrepreneurial fire in her.
Tune in to learn more about Mary’s life, her values regarding accountability, her tips for effective customer communication, and how every business needs to be thinking about their audience’s emotional needs and psychology in their operations.
Here’s a peek at what else you can expect:
How COVID-19 has amplified Mary’s insecurities
The words you should never use in your business
How to use neurobiology in your business
Why every business owner needs to extensively study financials
The problem with the ‘charge what you’re worth’ mantra
The highest converting phrase in online marketing
What businesses can learn from offering scholarships
Resources
Conscious Communication - Mary Shores
Entrepology Podcast - Dr. Meghan Walker
This Week’s Joy:
Mary’s biggest joy working from home has been being able to catch up on sleep. Every night, Mary goes to sleep around 9:30 PM, wakes up at 5:00 AM and spends 3 hours (!!!) writing.
This Week’s Hustle:
Mary’s hustle has something to do with working from home too! To her, the ultimate hustle has been moving from a brick-and-mortar business to an online one, a process that, in her own words, has caused a lot of ‘brain sweat’ (a phrase we’re 100% stealing!).
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