Getting a Seat at the Table with Eleanor Beaton

 

Women getting a seat at the table takes ALL of us working together!

Smashing through those barriers asks us to honestly address the systemic problems that have led us to where we are today.

That means starting from the bottom up, and considering the best ways can help enhance the full diversity of female voices within the business world that are ready to be heard. And surprisingly, what needs to change in our lead generation, scaling, and social media strategies.

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On this episode of “And She Spoke,” we speak with one of the women leading the charge, Eleanor Beaton -- the founder of SAFI media and author of the upcoming book, Explicit Ambition: Why Women Don’t Want Power.

We address how to shift the narrative of gender equality in leadership positions, by challenging the limiting beliefs of male AND female founders and what resources are out there to make that change. We even dive into rethinking lead generation and the ethics of social media marketing.

This is an incredibly valuable and entertaining chat where we learned so much from Eleanor’s way of thinking, and hope you can join us in that conversation!

Here’s a peek at what else we discuss:

  • How Eleanor’s mission began to shift the narrative of scaling and success.

  • What internalized biases and systemic barriers are out there (and how to overcome them).

  • Rethinking lead generation in a post-COVID world.

  • Which creative marketing ideas Eleanor is excited about in the future.

  • How partnerships can act like a microeconomic mutually beneficial relationship.

  • Why she decided to shift her investment away from paid social media ads.

  • And how Schitt’s Creek is bringing Eleanor SO MUCH JOY right now!

Resources:

This week’s Joy:

The Schitt's Creek series.

This week’s Hustle:

Two tools that she uses every single day to support her; number 1, to have one income-generating conversation per day. The other is to do one thing every day to set up another income-generating conversation (on the phone). With discipline, this practice has a lot of impact.

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Creating Joyful Belonging with Casper ter Kuile

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Championing the Financial Advancement of Women with Claire Wasserman