Your Blog is Not Your Journal
“There has to be some reason, purpose and strategy behind what you write so that people can find you and your business on the internet.”
Blogging about your favorite books or what you did over the weekend is a useful exercise in a personal capacity, but it won’t do any good for your business! Blogging for business is a completely different ballgame and there is a lot of misunderstanding about how it works.
In this episode we are going to share our top pieces of advice on how to create a blog that will help you fulfill your business goals. We cover everything from content pillars and how often to post to how to find your voice and put yourself into the shoes of your readers.
Tune in today to understand why your blog is not your journal and how to use it to serve your business, your audience, and ultimately yourself to the best of your abilities!
Here’s a sneak peek of what we discuss:
The difference between blogging about your life and blogging for your business.
What a helpful business blog consists of.
The number of content pillars that we recommend developing for your business.
How often you should (ideally) be producing blog content.
What a blog post is not!
The goal of blogging for business.
Value in adding relevant personal elements to your business blogs.
A reminder that it’s okay to be afraid of putting yourself out there, but it’s worth it.
Why content creation is an extremely important skill to develop regardless of your career.
JOY : Complexionsdance.org
HUSTLE: TESLA (& the ability to watch Youtube while you wait)
Resources:
This podcast is brought to you by the Marvelous online teaching platform.
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