Why You Need to Solve a Burning Problem
“I think you really have to look at your offer and the value that it gives to that person. And then there are levers that you can play with to increase the value.”
To create an offer that sells it must solve an important enough problem for your audience in a large enough market. Typically, this means helping someone in one of three different categories: health, wealth, or relationships.
In today’s episode, we explore these categories and the many, nuanced ways that your offer can solve a problem for your target audience — and how to make sure they know that!
We talk about the crowded marketplace, how niching down can help you find your audience, and we discuss how to tailor your offer to fit the aspirations you have for your business.
You’ll also learn about developing your own intellectual property and how you can hone and refine it to make it something that you can scale.
There’s a lot to consider when building your offer and there are so many ways that you can use marketing and research to get it to the perfect place.
Join us as we examine what to consider when putting together your offer and how to make sure that it solves an important problem!
Here’s a sneak peek of what we discuss:
The ‘why’ behind your offer
How to determine whether something is going to sell.
What to consider for creating a sustainable business.
Why the quality of what you’re selling needs to be exceptional.
The trend of online businesses today.
The value in developing your own intellectual property and turning it into something that you can scale.
How to determine why it is that your offer isn’t selling.
Why working in health and wellness usually means you’re solving an essential problem.
The crowded market space and how to stand out.
Calculating how big you want your business to be and whether your offer will get you there.
Using marketing to place your product in a new category and make your offer essential.
JOY: The Rich Roll Podcast: Food Is Medicine with Christopher Gardner
HUSTLE: Pitch
Resources:
This podcast is brought to you by the Marvelous online teaching platform.
Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.
