What is an Audience?
“You want your audience to be big enough that you actually can't interact with them.”
As business owners, most of us are considerably more comfortable operating in our areas of expertise than anywhere else.
Oftentimes, we prefer to focus our energies on delivering exceptional services to clients rather than spending time and energy on growing our audience; even though growing an audience is essential for the longevity of your business!
In this conversation, we delve into why audiences are so important to you as a creator, why you need one in 2023, and what you can do to build yours today.
You’ll learn the differences between building an audience versus a community, why you shouldn’t use engagement as a measure of success, and what you can do to keep yourself motivated.
We also discuss the mindset shift that will get you excited about creating free content and why this is such an effective method for building a receptive audience in anticipation of your next paid product.
Here’s a sneak peek of what we discuss:
The difference between an audience and a community.
The consistent nurturing required to maintain your audience.
Understanding who is (and isn’t) part of your audience.
How to focus on building your audience rather than the level of engagement.
The purpose of growing your audience when you launch your next paid product.
Why engagement is such a useful feedback tool in the earlier stages of your business.
The importance of trust when building an audience.
Leveraging your accountability to your audience as motivation for delivering content.
Why building an audience is necessary for the sustainability of your business.
The mindset shift that will allow you to create content with greater ease.
JOY : In-person, food pantry event outside Sedona, AZ
HUSTLE: VISIBLE Coaching Program
Resources:
This podcast is brought to you by the Marvelous online teaching platform.
Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.
