How to Green-Light Your Offer

 

“You need to make sure that the thing that you’re making is solving a painful or compelling enough problem that people will be willing to spend money on it to solve it.”


Before launching your offer, you’ll want to determine if it will, in fact, sell. In this episode, we share the five steps of our signature “sleuthing” process to validate an offering, which all but guarantees that you won’t waste time and money creating something that nobody wants.

From market size and purchasing power to pain points and value propositions, we talk you through each essential part of our process for green lighting and offer. You’ll hear our take on the value of competition, the distinction between competition and commodification, and the magic of the creator economy.

Tune in for all you need to know about validating your offer before taking it to market (and what to do once you’ve given yourself the go-ahead)!

Here’s a sneak peek of what we discuss:

  • What it means to green light your offer.

  • Our signature process for guaranteeing product-market fit.

  • Why it’s important to consider the size and purchasing power of your market.

  • How to approach hyper-specialized offers.

  • Clarifying whether your offer solves your quintessential client’s pain point.

  • The value of competition.

  • The distinction between competition and commodification.

  • How to de-commodify your offer.

  • An example of the value proposition in action.

  • The magic of the creator economy.

  • The next step once your offer has the green light.

JOY : Paperlike

HUSTLE: transistor

Resources:


This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

 
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