Launching a Podcast with Carli Van Heerden
“It is not just about what you are putting out. You have to go in and engage with other people, make yourself seen in the industry as a thought leader, and put out high-value [content].”
Podcasts are a versatile and engaging way to share your message, connect with others, and potentially grow your brand or business.
In today's episode, we welcome Carli van Heerden, the CEO and Founder of We Edit Podcasts (WEP), a company that specializes in delivering top-tier podcast production services. They aim to empower podcasters by swiftly bringing their content to life through an expert support network and production services.
Carli is also the host of Business Beyond The Mic, where she engages in meaningful dialogues with entrepreneurs, brand builders, and thought leaders. Through insightful discussions, the show offers a treasure trove of strategies and advice for creating and sustaining successful podcasts.
In our conversation, Carli draws from her extensive experience and success in the industry, sharing invaluable insights and expert tips to guide both budding and seasoned podcasters on their podcasting journeys.
Listen in to hear about her company’s humble beginnings, how she was able to build a team from scratch, and how she was able to develop confidence as an entrepreneur.
We also delve into how her personal aspirations feed into her business and entrepreneurial mindset, and her motivation for launching the podcast.
Gain valuable insights into establishing yourself as a thought leader, the importance of engaging your community, the amount of work it takes to promote a podcast, and much more!
Here’s a sneak peek of what we discuss:
Background about Carli and her company, We Edit Podcasts.
Hear how she learned the basics of being an entrepreneur.
How she was able to grow her team of production professionals.
Building confidence as an entrepreneur by leveraging your strengths.
Engaging with your community and establishing yourself as a thought leader.
Business decisions for her personal brand vs We Edit Podcast
Get a sneak peek of the exciting revamped PodSummit.
Advice and insights for budding podcasters to help them get started.
Resources:
This podcast is brought to you by the Marvelous online teaching platform.
Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.
