Audience Audit: Kerry Hinds, Fertile Body Yoga
“The real purpose here is just to see ‘what does the public see?’ When someone lands on your site, is it clear who you are and what you're doing? Can we rework things? Are we missing things? So that's the purpose of this audit.”
As an entrepreneur, it’s important that potential customers can easily find your services and that there’s no confusion about what you’re offering. But without an outside perspective, you may miss critical stumbling blocks that could drive customers away. That’s where business audits can be so useful.
In today’s episode, we walk listeners through a business audit for Kerry Hinds and her business, Fertile Body Yoga. Tuning in you’ll hear a step-by-step breakdown of her website and our suggestions for simple changes to improve both her site and her offerings that can lead to major improvements.
We also dig into some of the issues that Kerry is struggling with, like feelings of overwhelm, the pressure to attract new clients continually, and how creating a clear, simple, scalable offering will transform her experience of entrepreneurship.
Following along, you’ll get a sense of what it’s like to not only be coached by us but also, what it’s like being a part of our Luminaries program and how having the support of a cohort can supercharge your business. Be sure to tune in to hear all the details of today’s business audit!
Here’s a sneak peek of what we discuss:
An overview of how we’ll be auditing Kerry’s website: Fertile Body Yoga.
Insight into the issues that Kerry is struggling with and how to address them.
Steps to help you continually attract new clients without becoming overwhelmed.
Some of the visibility habits we teach in our Luminaries Live program.
Advice on how Kerry can simplify her services and create a scalable offer.
How she can hone in on her messaging to attract the right clients.
Key tips for website layout and design.
Why quizzes are so effective for generating leads.
A closer look at the quiz on Kerry's site and how she can improve it.
How Kerry can simplify her offerings and the impact this has on visitors to her site.
Resources:
This podcast is brought to you by the Marvelous online teaching platform.
Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.
